How to Get and Use E-Mail Addresses for Viral Advertising
Viral marketing has an array of possibilities and ways to achieve your overall
goals. However, just like everything else, preplanning and the right setup to
create success are the things you will need to make it work for you and your
e-business.
The first thing you want to be sure you don’t do is get over-zealous. The one
thing you need to avoid at all costs is spamming. Spamming is still used widely,
but with the government establishing more restrictions and fines you don’t want
this to be a problem for you.
The professional image of your site will also suffer if you send mail blatantly.
Spamming requires a database that contains a huge list of e-mail addresses set
up so that the message can be delivered with one click.
The problem with it (aside from the governmental restrictions and associated
fines) is that it irritates the recipients and kills the validity of your
campaign, which in turn kills the factors that would motivate someone to refer
your site. You need to personalize by creating your website with personal
appeal.
You must see to it that your website makes your customers feel safe, secure and
cared for. E-mail is important, because it is going to be one of the most
affordable ways to keep in touch with your customers.
The proper way to handle email permission is to first let your customer know
that you will not transmit their e-mail addresses to third party companies. The
next thing to do is to attach the need for their e-mail addresses to benefits
they can receive.
For example: Coupons or discounts that are only available to members who
receive e-mail notifications. With each e-mail you send the viral marketing
effect takes place.
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