How To Get Your Subscribers Begging For More
Just as an experiment, a friend of mine subscribe
to ten different opt-in e-mail marketing lists to see which ones are effective.
Many websites and online businesses have resorted to sending promotional
materials to people who have subscribed to them in an effort to boost their
sales or traffic.
Opt-in email marketing sends newsletters, catalogs updates and many more
promotional materials to website visitors who have agreed to be updated whether
monthly, weekly or semiannually. Through e-mail, an internet user that is on the
list will receive their updates through email. If a promotional material piques
their interest they will go to the site to learn more or to purchase outright.
For the website operators or owners, this is a chance to remind their list of
their existence and parlor their wares. With the numerous sites in the internet
that offers the same products or services in one way or the other, the
competition can get pretty tight and it is easy to be forgotten. Back to my
experimenting friend, he tried to find out which opt-in marketing strategies
grabbed a person into begging for more.
Some would send in very simple fashion, some would very outlandish while there
are some that would just lie in between. The differences could easily be noticed
and some have gotten the idea of an effective opt-in marketing strategy. He
dubbed them effective because he felt like he just couldn’t wait to go their
site and learn more, the more persuasive ones even got him halfway to reaching
for his wallet and to his credit card before he realized this was only for an
experiment.
Many companies and site present their promotional materials in a wide variety of
concepts. Each has their own distinctive style and designs, but more than the
outline and the presentation, the content and the articles are what keeps the
attention of your potential customer locked on to your opt-in marketing medium.
Creativity is the key here. From talking to many satisfied opt-in list
subscribers and forums, I have learned of what is essential in opt-in marketing
and what makes the subscribers begging for more instead of lining up to
unsubscribe.
Keep your promotional materials light, creative and original. Many people are
stressed out as it is. Getting a stuffy business proposal rather than a light
hearted e-mail may just agitate them more. A warm friendly smile or banter is
always more welcome than a serious business meeting or proposal. While you do
want your customers to take you and your products and services seriously, you
also want to show them that you know how to have fun.
Splash some color in your emails as well as provide some photos and articles
that can be related to you but show good news or good light hearted images as
well. Provide a newsletter or promotional materials that will keep them in a
light mood. Make your materials eye catching and grabbing that they wont be able
to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an experienced and
professional copy writer to write them for you. An effective copy writer should
be able to build trust between you and your customers. They should be able to
establish your credibility in what they write. It must be informative but not
too stuffy. Let go of the professional jargons and “talk“to your recipients. A
good article and content should be able to outline the benefits of your product
and services and why they need what you are offering.
But do not look to be overeager and too persuasive. It should be able to
entertain as well as lead them to buying from you. Your promotional materials
should be clear. Don’t leave people guessing. You should lead them to you and
not vice versa. Explain to them what they need to do in a manner that won’t be
confusing. Try to anticipate also what your target client needs. Do your
research and information gathering, many sites will be able to help you with
that.
Provide clear and crisp images of what you are offering. If the people know what
you have for them, they are more likely to beg for more. For example, if you are
selling a car, provide them photos but only enough to encourage them to go to
your site for more.
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